Clients

American Express
Appleseed’s
Avon
Emerson College
EPAM (Continuum)
Federal Reserve System
GPJ Experience Marketing
Homegoods
IBM
IHG
Iron Mountain
Marshalls
Medtronic (Covidien)
Mobiquity
New Balance
PTC
Top Global Hedge Fund (Confidential)
T.J.Maxx
T-Mobile (Sprint)
The TJX Companies

Volunteer

826 Boston
College Essay Bootcamp Volunteer

Girls, Inc.
Personal Narrative and Public Speaking Trainer

Hillary Clinton
New Hampshire — Fellow, Writer

Massachusetts Conference for Women
Speaker and Mentor

Year Up
Resume Workshop Leader

Case Studies

  • Worldwide tech giant, IBM, exhibits at thousands of industry events each year.

    While customer needs in each industry differ, the company wants to tell a unified story, across user touchpoints, that expresses their future-focused offerings while meeting clients where they are today.

  • Partner with IBM industry executives to co-create a blueprint for extraordinary events.

    Facilitate an interactive brainstorm to render shared design principles and cascading communication plan.

    Create a narrative template; apply to each industry.

    Apply resulting stories as foundation for content, digital, graphic, and architectural design, across event suite.

  • An ongoing series of multi-format events that build from the same foundation, deliver on a unified promise, and express a shared story, while also producing net-new sales leads, social mentions, and improved brand impression (based on NPS).

  • Medtronic (formerly Covidien), a leading global healthcare manufacturer, wanted to invest in innovation.

    The company sought to enable employees from all disciplines and geographies to share their stories and collaborate to create the next big idea.

    Enter, PulseConnect – the company’s online think tank and gathering spot for thinkers, makers, and doers.

  • Create an internal, online community that is accessible, user-friendly, and inspiring.

    Ensure 40,00+ global employees have access and training.

    Set an innovative and inclusive tone to support storytelling.

    Express executive and management support.

    Infuse continuous improvement mindset.

    Champion superlative use via Best Practices and Spotlight features.

  • A highly successful design, enablement series, promotion, and launch of the first complete, global internal communication system at the company.

    Returns included new employee connections and stories captured, cross-functional best-practice sharing, and an increased employee engagement rating.

  • Iron Mountain, a leading information management company, made a significant investment in their greatest resource – employees – by enhancing and connecting all human resources systems.

    This transformation required a current-state audit, user focus groups, new process design, extensive promotion, and enablement for HR professionals and employees, alike.

  • Analyze existing sites, content, and processes to prioritize content and determine key actions.

    Include user / influencer groups in design: executives, managers, HR team members, and employees (onsite and remote).

    Create a theme (name and tagline) around which all players can rally – HRConnect: People. Knowledge. Now.

    Share progress reports on existing (intranet, town hall) and new channels (team huddles, e-newsletter, and more).

    Keep all structure, language, and visuals user-centered and action-focused.

    Express success via light-hearted storytelling.

    Offer multiple quick, unobtrusive feedback mechanisms to prove "we're listening" and fuel continuous improvement.

  • A one-stop HR shop that seamlessly housed more than twenty disparate sites, integrated under single sign on (SSO), so employees can get in, take action, and get on with their jobs and lives. More than 50% of North America employees logged in on Day 1 and analytics captured allowed leadership to prioritize further transformation efforts.